Job Summary:

The Campaign Manager is responsible for planning, organizing, and executing campaigns to achieve specific marketing objectives. This role involves managing both the day-to-day operations and long-term strategy of campaigns, ensuring they are executed on time, within budget, and in alignment with the company's goals.

Key Responsibilities:

1. Planning and Strategy Development: Design and implement comprehensive campaign strategies to increase brand awareness, drive customer engagement, and boost sales.
2. Budget Management: Allocate, manage, and optimize the budget for campaigns, ensuring maximum ROI.
3. Team Collaboration: Work closely with cross-functional teams (such as creative, media, and analytics) to ensure the seamless execution of campaigns.
4. Performance Analysis: Track, measure, and report on campaign performance metrics, identifying areas of improvement and adjusting strategies accordingly.
5. Stakeholder Communication: Keep key stakeholders informed on campaign progress, challenges, and outcomes.
6. Trend Monitoring: Stay updated on industry best practices, tools, platforms, and trends to ensure campaigns remain competitive and innovative.
7. Vendor Management: Source and collaborate with external agencies and partners when needed.
8. Content Oversight: Ensure all campaign materials are consistent with brand guidelines and resonate with the target audience.
9. Optimization: Continuously analyze and optimize campaigns based on feedback and performance metrics.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in campaign management, preferably in a similar industry.
• Strong analytical, organizational, and project management skills.
• Proficiency in relevant software tools and platforms.
• Excellent communication and interpersonal abilities.

Attributes:

• Forward-thinking and proactive.
• Detail-oriented with a creative mindset.
• Able to work under pressure and manage multiple projects simultaneously.
• A team player with leadership skills.